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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

Want to provoke emotion in the inbox? Use Emoji's!

Receiving emoji’s in your subject lines - love it or hate it?According to Litmus , the use of emoji’s have skyrocketed 777% year on year - increasing in popularity at such a rate, ...

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Content

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With a huge range of content from our thought-leaders, you’ll never get bored. Just pick a subject and start reading.

Design

Want to provoke emotion in the inbox? Use Emoji's!

Receiving emoji’s in your subject lines - love it or hate it?According to Litmus , the use of emoji’s have skyrocketed 777% year on year - increasing ...

Design

Top Designs for January

Welcome to the first of my monthly blog posts! Each month I will be sharing some of my favourite emails that have landed in my inbox.

Design

Email Retrospective 2016

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Marketing

Lace shifts and dormant lists: a peek at ASOS' re-engagement campaign

Re-engagement emails are a great way to clean and re-activate dormant parts of your list.

Marketing

Email Innovations Summit 2016 #EIS16 in Tweets

We're at the Email Innovations Summit in Vegas (baby!) today and tomorrow.

Marketing

Exploring Snapchat for Email Marketers

Elliot and I went to #TheBestMarketingEventEver last week and we came away with a fair few tips from Gary Vaynerchuck and co.

Marketing

60 people I'd want at my email dinner party

No, we're not having brisket.If you were going to have one epic #emailgeek dinner party, this would probably be the line up.

Design

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade subject lines have been calling out to me for a while now, for 1 simple reason...There are a couple of other companies that don't use ...