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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

Split-Testing Responsive Email Design: You're Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, 2014 I watched a webinar ...

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Content

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Design

Split-Testing Responsive Email Design: You're Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, ...

Design

Harvey Nichols: World Cup Pixel Art

We love email that’s been shown a bit of thought and care over here at ActionRocket HQ, and are especially excited to see the World Cup ideas ...

Marketing

Highlights from Completely Email Conference 2014

Last week we went to the inaugural Completely Email conference in Central London.

Code

How we made the #emailweekly newsletter

emailweekly-responsive Last week we sent our first #emailweekly newsletter, which replaces our old feedburner email alert that auto-sent when we'd ...

Marketing

Are soft opt-ins a good email experience?

When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping ...

Marketing

Realmac: Cleaning up our list

I've not seen many campaigns like this, so thought it'd be a good share.

Design

Tube Strike Tuesday

There's currently a series of tube strikes in London over the next few weeks, and as ever, some brands have been canny in using it as a subject for ...

Marketing

What would a Gmail snooze button mean for email marketers?

Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app.