Loyalty isn’t what it used to be. Gone are the days when points and discounts were enough to keep customers engaged.
Today marks the 500th edition of our beloved Email Weekly! A half-decade of developer experiments, wild code and mind-boggling creativity.
These days, a typical shopping experience feels like juggling a wallet full of loyalty cards.
Black Friday Cyber Monday (BFCM) is upon us—and, with it, a torrent of brand emails, push, and in-app messages battling for attention.
In this month’s roundup we bring you Black Friday bangers, charity comms that put the ‘fun’ in fundraising, and the least salesy sales email ever.
Much like poetry, CRM is an art form that thrives on rhythm, structure, and form.
A dash of mischief in your CRM strategy might work wonders some of the time, but it’s your authenticity that brand lovers truly appreciate.
In the world of CRM, it’s easy to fall into bad habits that might spook your audience.
