With email, much like editorial design, type and font play a big role in how the overall message is received. Which typeface you use controls how the ...
To get a direct response from an email it requires direct response copy. And this sometimes means those grammar rules we learnt at school may need to ...
Firstly, let me explain what an email design system, or an EDS as we call it (sorry for the industry jargon), actually means. An EDS is a collection ...
An onboarding email, sent straight after a new customer buys a product or signs up to a service, is often the first communication that is actively ...
It can be hard to find inspiration sometimes. When a project comes through giving you free creative reign it can feel like the best thing in the ...
With this month being June, the official start of summer and the midway point of the year, we thought we’d do this round-up a little differently!
Preview text (also referred to as ‘the preheader’) is the snippet of copy that appears after the email subject line in a recipient’s inbox view, and ...
To achieve optimum email open and click-thru, being individually relevant is the target to aim for. Delivering the right information, at the right ...
