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Thoughts

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Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

Case study: Add us to Gmail Primary Tab

Update - you might want to be in the Promotions tab after all - here's why .

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Marketing

Mobile email: Click-to-call examples

Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry ...

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Marketing

Mobile Email Design: Fluid, Adaptive & Responsive

Here's the slides from a talk I did last week at the European leg of Silverpop's Amplify conference.

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Marketing

Father's Day Emails To The Rescue

If you are like me and struggle every year with what to get your Dad, then one of these emails might inspire you just in time.

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Marketing

Email Sign Up from a Tweet: Mailchimp example

Here's the first example of Twitter's new email sign up cards I've seen in the wild - quite appropriately for Mailchimp.

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Design

Retaining Customers With Email Only Offers

Nowadays, my email inbox tends to contain irrelevant offers so it's refreshing to receive one now and again that is useful, relevant and easy to ...

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Marketing

Litmus Scope - Sharing Campaigns Just Got Easy

A tool that should be in every email designer's toolbox:

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Marketing

Twitter Announce Email Signup via Promoted Tweets

Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card.