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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

Writing for email: A Copywriter's Accessibility Guide

We want everyone to read the copy in our emails without unnecessary effort.

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With a huge range of content from our thought-leaders, you’ll never get bored. Just pick a subject and start reading.

Marketing

Writing for email: A Copywriter's Accessibility Guide

We want everyone to read the copy in our emails without unnecessary effort.

Marketing

Brands That Are Nailing Cross-Channel Marketing

Humans are beautifully complex beings. And what makes us even more so, is that we’re all different and unique.

Marketing

10 QA Tips For Writing Your Email Copy

A QA (Quality Assurance) checklist is always useful to complete at the end of an email copy task.

Marketing

Is AI the future of Email Marketing?

The popularisation of AI technology - particularly the emergence of ChatGPT has made waves in the email world.

Marketing

A beginners guide to subject lines and preheaders

We all enjoy a beautifully crafted email. Stunning design - yes please. Fun interactivity - always! Clever copy - a must.

Marketing

International Women’s Day: Striving for empowerment through email

International Women’s Day is a widely celebrated annual awareness day that encourages education and equality for women across the globe.

Marketing

8 Valentines Gifts for the Geek in Your Life

With Valentines Day just around the corner we thought we’d help to make it a little easier for you and the geek in your life.

Marketing

Top Designs for January

2022, you were a year of brilliant, innovative email campaigns. We enjoyed ploughing through our inboxes each month to be delighted.