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Thoughts

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Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

Top Designs for June

This month it’s all sunshine and rainbows! But actually…it’s not just that. Because since June is Pride Month, we were on the lookout for emails that ...

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Marketing

Top Designs for May

Oh yes, it’s that time of the year! The month of the King’s Coronation. The month of May the 4th Be With You. And of course, May the Sauce Be With ...

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Marketing

Tools to Help You Create Accessible Content

If making your content accessible is new to you, don’t worry - you don’t have to do it alone! We’ve compiled a list of our favourite tools and sites ...

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Marketing

Writing for email: A Copywriter's Accessibility Guide

We want everyone to read the copy in our emails without unnecessary effort. We want everyone to read the emails without feeling excluded or othered. ...

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Marketing

Brands That Are Nailing Cross-Channel Marketing

Humans are beautifully complex beings. And what makes us even more so, is that we’re all different and unique. Are you a dog or a cat person? Are you ...

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Marketing

10 QA Tips For Writing Your Email Copy

A QA (Quality Assurance) checklist is always useful to complete at the end of an email copy task. But what’s even more useful is to have all these ...

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Marketing

Is AI the future of Email Marketing?

The popularisation of AI technology - particularly the emergence of ChatGPT has made waves in the email world and sparked significant debate among ...

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Marketing

A beginners guide to subject lines and preheaders

We all enjoy a beautifully crafted email. Stunning design - yes please. Fun interactivity - always! Clever copy - a must. But all that lovely content ...