An onboarding email, after a new customer buys a product or signs up to a service, is often the first communication that is actively viewed.
Preview text (also referred to as ‘the preheader’) is the snippet of copy that appears after the email subject line in a recipient’s inbox view.
To achieve optimum email open and click-thru, being individually relevant is the target to aim for. Delivering the right information, at the right ...
Copy, design, and code go hand in hand. We like to view it as the whole package, a well-balanced combination of visual and verbal information. At ...
Finding inspiration to create can sometimes be a struggle. That’s why I have complied a list of my top 10 playlists (and albums) that I listen to to ...
Creating content is not just about what you say, but how you say it and whether it’s through your website, social media, or email, having a ...
Our #CheersTo10Years campaign has seen us dig deep into our email archives. Prompting us to look back through the past 10 years of email, industry ...
As you know this month is pretty special for us, and we are celebrating with the launch of our exciting competition. Where we are asking you to tell ...
