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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

A beginners guide to subject lines and preheaders

We all enjoy a beautifully crafted email. Stunning design - yes please. Fun interactivity - always! Clever copy - a must.

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Marketing

A beginners guide to subject lines and preheaders

We all enjoy a beautifully crafted email. Stunning design - yes please. Fun interactivity - always! Clever copy - a must.

Marketing

International Women’s Day: Striving for empowerment through email

International Women’s Day is a widely celebrated annual awareness day that encourages education and equality for women across the globe.

Marketing

8 Valentines Gifts for the Geek in Your Life

With Valentines Day just around the corner we thought we’d help to make it a little easier for you and the geek in your life.

Marketing

Top Designs for January

2022, you were a year of brilliant, innovative email campaigns. We enjoyed ploughing through our inboxes each month to be delighted.

Marketing

10 Steps to nailing a creative brief template

Last week we joined the Parcel team who hosted their first ever virtual conference, Parcel Unpacked (see the full video here!).

Marketing

5 ways email smashes other marketing channels

When people think about great web advertising, they conjure up images of snazzy social media campaigns and slickly produced YouTube videos.

Marketing

Email Marketing in 2023

The festive period is now over, the decks are down, and Cadbury’s Mini Eggs are already on the supermarket shelves.

Marketing

Why personalisation in email will always be important

Marketers can get so wrapped up in tactics and goals that they forget how far being kind and taking a genuine interest in someone actually goes.