Making your brand identity work within the context of email can be hard work. Not quite adhering to the design principals of a webpage, app or even a ...
Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design ...
To get a direct response from an email it requires direct response copy. And this sometimes means those grammar rules we learnt at school may need to ...
An onboarding email, sent straight after a new customer buys a product or signs up to a service, is often the first communication that is actively ...
Preview text (also referred to as ‘the preheader’) is the snippet of copy that appears after the email subject line in a recipient’s inbox view, and ...
To achieve optimum email open and click-thru, being individually relevant is the target to aim for. Delivering the right information, at the right ...
Copy, design, and code go hand in hand. We like to view it as the whole package, a well-balanced combination of visual and verbal information. At ...
Finding inspiration to create can sometimes be a struggle. That’s why I have complied a list of my top 10 playlists (and albums) that I listen to to ...
