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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

How to: Building Responsive HTML Emails

My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the September 2012 issue of .net ...

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Code

How to: Building Responsive HTML Emails

My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the ...

Marketing

iOS6: Apple updates iPhone mail client with 'VIP Inbox'

In amongst all the new macbooks and iOS 6 features at today's WWDC keynote were a few updates to the native email client, mail.app.

Marketing

Rethinking Mobile Email Design

The shift to mobile represents a huge challenge to email design.

Marketing

Retargetting via Email: John Lewis Example

Behavioural retargetting is a technology that's recently been popularised on the web - it's the process of targeting users via banner ad networks ...

Design

Breaking the rules: Brooks Brothers

Earlier today on Twitter, Chad White over at Retail Email Blog posted this great campaign that breaks the rules, but in doing so stands out from the ...

Design

Co Branded Email - Giraffe Case Study

Cross-promo campaigns are often a challenge for email marketers to get right - when a campaign is sent to a brand's list talking about a deal or ...

Design

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design.

Marketing

Design Taxi Example: Changing Mailing Permissions

Examples of permission-updating emails are few and far between.