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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Design

Co Branded Email - Giraffe Case Study

Cross-promo campaigns are often a challenge for email marketers to get right - when a campaign is sent to a brand's list talking about a deal or ...

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Design

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design.

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Marketing

Design Taxi Example: Changing Mailing Permissions

Examples of permission-updating emails are few and far between.

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Code

Making Superscript Tags Work In Email

Often in marketing emails we need to apply caveats to pieces of copy, linking to terms and conditions below or on a separate page1.

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Marketing

How to: HTML5 Video in Email

Fully functional video in email has always been a bit of a holy grail for email marketers.

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Code

Updated: New HTML Email Full Page Background Fix (for Outlook & ...

outlook-background Note - this is an improved fix over our previous Outlook background fix This fix is something I've been looking at for a while - ...

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Code

Five Essential Resources for Coding HTML Email

Coding for email can be, politely put, a somewhat specialist job.

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Code

HTML Email Full Page Background Fix (for Outlook & Webmail)

outlook-background Note - we now have a better fix for this issue, which we recommend over the below fix.