Client: Belmond

Client: Belmond

Problem

The CRM team at Belmond got in touch with us when they were launching a new account section within their website. They wanted a new onboarding and welcome email journey to follow suit. Welcoming their customers to the amazing world of luxury travel experiences that they offer.

Strategy

We took their brand and crafted an onboarding journey that inspired wonder, and the urge to explore more of what Belmond has to offer. The individual modules used in these emails were then built into a reusable Email Design System.

This Email Design System then sets the rules for all future email creatives for Belmond. Allowing them to have a collection of reusable HTML components, along with guidance on when, how, and why they should use them. This empowers the different teams to easily create new high-quality, and on-brand emails each time.

This was a perfect solution for Belmond, using the Email Design System as a template for the welcome programme. And when we come to visit other email programmes in the future we can relook at the Design System and add more modules where needed. Allowing them to have a good starting point at sending better emails to their customers.

Results

The use of an Email Design System helped Belmond launch their new email programme quickly and easily. Ensuring that all emails had the same look and feel including headers, footers, and branding.This allowed them to have a master template which they could easily create shorter emails from in the future. Saving the team extra resources in having to create brand new emails each time a new programme was launched.


“Thank you very much for the efforts and fantastic work that went into working on our OnBoarding email series. We received great internal feedback and everyone we have showed the designs to are very happy with them.”— Kim, Guest Engagement & Loyalty Director, Belmond

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.

© 2011-2024 Action Rocket Ltd. All rights reserved.